Monday, October 6, 2008

Christian Movies Sell


As a follow up to the posting below here is some great news about the movie "Fireproof".
You can almost picture the Hollywood studio execs scratching their heads.
A film that was made for $500,000, relied more on word of mouth than television and print ads, and is headlined by an actor best known for a 1980s television show, opens at No. 4 in the country and rakes in $6.8 million in ticket sales.
The Christian-themed film, which stars Cameron as a firefighter whose marriage is on the rocks, is the latest aimed at the 80-million strong evangelical audience. And, like the instant popularity of Republican vice presidential nominee Sarah Palin, it's a sign that the strength of the evangelical community has not waned.
The film exceeded even the filmmakers' expectations. They were hoping to make $3 million or $4 million and crack the top 10 when the film opened last weekend. Instead, they topped the Coen Brothers' "Burn After Reading," with Brad Pitt and George Clooney, in its third week, and Spike Lee's "Miracle at St. Anna," which made only $3.5 million in its opening weekend.
"We tried to make a movie that speaks to your middle-American family and couple facing all the common issues in marriage," Alex Kendrick said. "Hollywood is good at reflecting the values and lifestyles of people in California and New York. But there are so many of us who have a standard of morality and faith that is rarely reflected in films coming out of Hollywood."

1 comment:

Shell in the City said...

It was a great movie..very moving!